The World Cup in Everyday São Paulo – Part One

For months now, I had been planning to do a post on how the city decorates for the World Cup. I was in Salvador for the 2006 Cup, and it was basically like Christmas. I couldn’t wait to see how it would be this year in a host city. The results are…rather underwhelming. There are plenty of flags and decorations to be seen, but it seems rather modest compared to what I saw in 2006. Still, I wanted to show what World Cup season looks like here, in both its grandiose and small ways. No matter where you are in the city, the World Cup’s presence is somehow there. More to come.

Republica

Republica 

Cambuci

Cambuci

Cambuci - Coca Cola has special edition cans that have its name written in different languages.

Cambuci – Coca Cola has special edition cans that have its name written in different languages.

Cambuci

Cambuci

Vila Mariana

Vila Mariana

Liberdade

Liberdade

Liberdade

Liberdade

Liberdade

Liberdade

Sé

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